You have spent the money creating your estate agent flyers now its time for distribution. In order to maximise the ROI (return on investment) of your flyers, you need to ensure that you are delivering them at the best time possible. Too early and they will be overlooked under the weight of all your other mail, get the day wrong and your potential customers may have letter overloadcreating your estate agent flyers now its time for distribution. In order to maximise the ROI (return on investment) of your flyers, you need to ensure that you are delivering them at the best time possible. Too early and they will be overlooked under the weight of all your other mail, get the day wrong and your potential customers may have letter overload
No one wants their hard work and financial commitment to simply end up in the bin – your flyers contain valuable information, and you want it to reach your target demographic.
Here at Prestige Print we are experts in designing flyers that get results, but we want to help you maximise these results and have put together some guidance for you below:
Avoid Mondays and Fridays
Monday is the beginning of a new work week, and people are likely to be stressed and rushing around after a weekend of relaxation and time off. While a Monday will do in a pinch, it is a good idea to avoid this day if at all possible. It is a much better idea to wait until later in the week, when people are more open to suggestions and looking forward to the weekend.
Fridays have similarly bad timing – people are excited for their weekend, and they are likely to ignore anything that crosses their path.
What time of week should you deliver your leaflets?
It is generally thought that a Thursday is the best day for you to deliver your estate agent flyers. While a Tuesday or Wednesday can also be a good idea, Thursdays are when people are at their most open to new ideas. The drudgery of the work week is almost over, but the excitement of Friday is not yet upon them, and people are more likely to entertain new ideas.
No matter what day you choose to deliver your flyers, ensure that they look their best. Contact the team at Prestige Print today to begin working on your new, full colour estate agents flyers.
Other things to consider when delivering your leaflets
Where you want to deliver
If your flyer is focused on selling houses, but not flats, or houses with certain characteristics, such as land, equestrian facilities or swimming pools then you will want to make sure you have a targeted area to deliver into. For example, there is no point delivering a leaflet into a small 1 bedroom flat if you’re leaflet is targeting 7 bedroom homes with lots of land.
Time of year
Another thing to consider is the time of year that you’re delivering the leaflets, there are certain times of year that are no-go times, such as just before Christmas, or popular holiday times when the results from your campaign will likely to be reduced. The best time of year to deliver is in the Spring where houses are in their prime!
In summary, if you’re going to deliver, whatever the time of year, then avoid Monday’s and Friday’s and make sure you deliver to the right target market!