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Stand-Out Valuation Leaflet Campaign

The Concept: Psychology Meets Design

We designed this leaflet to be different from the run-of-the-mill estate agent flyers that rely on photos of houses, boards, and keys. Instead, it harnesses the power of psychology to stop people in their tracks.

Humans are naturally drawn to faces and emotions – they capture attention, spark curiosity, and create an instant emotional response. That’s exactly what this design achieves. If you want your brand to stand out as different, your marketing needs to look different too. This leaflet does that with impact.

The Front: Instant Curiosity

The front cover uses a series of expressive characters to trigger curiosity. Their reactions invite the viewer to stop and wonder: What’s he reacting to? What’s happening here? Am I missing something?

That moment of intrigue transforms a passing glance into genuine engagement – encouraging homeowners to pick up the leaflet and explore further.

There is a range of expressive characters to choose from – scroll down for more details.

The Back: Benefits That Resonate

The reverse side reinforces why a valuation matters – not about selling, but about staying informed and in control. It highlights the real-life advantages homeowners care about, from planning their next step to spotting hidden potential in their property.

With a calm, confident tone and a simple QR code call to action, the design makes it easy for people to take the next step – no pressure, just clear value.

Price and Specifications

Half A4 long – 297×105mm on 300gsm silk

Prices:
1,000 Copies – £185
2,500 Copies – £280
5,000 Copies – £355
10,000 Copies – £495

Run on cost for more then 10,000 charged £370 / 10,000


and the Lettings Variation 





Meet the characters

We’ve got a diverse range of expressive characters to choose from – and we’ll tailor the colours of some of their clothes to match your brand for a seamless look.