Professionally produced estate agents selling guides are highly effective marketing tools for estates agents to leave behind after valuations. It is your company brochure that sells the benefits of your estate agency after you have left the valuation.
The useful information they contain encourages seller retention and the professional presentation creates a positive image for your estate agency which may be viewed more favourably when decisions about which estate agent to instruct need to be made. For many of our clients the selling guide is a key part of their estate agency marketing plan.
Starting from scratch they could take a lot of time to plan and organise not to mention the cost. Our template selling guide can be personalised for your estate agency to make the process a whole lot quicker and easier with no compromise to quality and presentation of the finished
We produce 2 variations of the selling guide, an 8 page and a 16 page version
Selling guide – 8 pages
The selling guide will be fully personalised with your estate agency branding including colours and logos. Change the text where required to best suit your business offering and, where appropriate, you can supply images that relate to you local area, shop or staff, to really make it look your own bespoke selling guide.
Price and specifications
A4 page cover on 350gsm silk with matt or gloss laminate to the outside.
4 page inner on 280gsm silk.
Cost: £1,400 for 1,000 copies. Run on cost for more £400/1,000
Examples of 8 page selling guides we have produced for other agents.
Click on the image to view the publication.
Selling guide – 16 pages
This 16 page selling guide can be fully personalised with your company branding. The perfect selling tool to leave behind after valuations as it continues to sell your services long after you have left.
Price and specifications
A custom size of 200mm x 240mm, it sits in the hand well. 250gsm silk cover with a matt laminate finish. 12 internal pages on 170gsm silk.
Cost: £1,500 for 1,000 copies. Run on cost for more £400/1,000
Examples of 16 page selling guides we have produced for other agents. Click on the image to view the publication.
Custom made selling guides
Our standard ‘off the shelf’ selling and lettings guides are either 8 or 16 page brochures based on a template design. Sometimes we have customers that want something in between – like 12 pages or bigger, like 20 pages. Maybe it is to make it a combined sales and letting guide where you take the 8 page sales template with some adaptions and add 4 pages from the letting guide to make a combined sales and lettings brochure with 12 pages. We are happy to look at different options with you. It will most likely increase the cost and the more it moves away from the template to a more bespoke product the more input will be required from you.
For many of our customers the beauty of the templated format is how quickly it can be produced with relatively little time and input required from the client. The more your want to change it, the more of your time it is likely to take providing new content.
The example shown here is an A4, 20 page selling guide. A 250gsm silk cover with a matt laminate finish that balances well with 16 inner pages on 170gsm silk.
Prices dependent on specification, available on request