Our beautifully designed ‘sold in your road’ leaflets are key to a successful 20/20 door drop campaign, giving you an effective yet competitively priced solution to promoting your estate agents to a small target market.
Sold in your road leaflets have long been a crucial part of leaflet marketing campaigns for estate agents. They’re a ‘tried and tested’ method that can soon pay for themselves by securing just one instruction that results in a sale.
This particular estate agent marketing strategy is aimed at creating new sales opportunities on the back of current sales – used for what are known as 20/20 door drops, it’s a great way to demonstrate that your services work by showing off your latest, local success.
The term ‘20/20 door drop’ references the fact that your distribution area is limited a smaller number of properties - usually either side of the road to a house you’ve recently sold. While your ‘sold’ board may be outside, dropping a sold in your area leaflet to neighbouring properties reinforces your achievements, helping to increase confidence in your services.
You can expand your marketing area to whatever size you feel would be of benefit – perhaps the entire street, plus a few adjacent streets too.
If one of the homeowners in the street is also considering selling, they’ll recognise you as having what it takes to secure a sale for their type and location of property.
20/20 door drop campaigns are a continuous marketing strategy – the process is pretty simple...
For your first 20/20 campaign, you’ll choose your favourite design from our catalogue of leaflet templates, and send us your logo and branding specifications, plus any strapline or marketing message you want to include. Many of our estate agent clients offer a free valuation or reduced commission as an incentive.
We’ll adjust the template to make a personalised leaflet and add a photo of the latest property you’ve sold – you’ll already have the images required from the original ‘for sale’ listing.
You can then order a small run, usually 50, 100, 200 or 500, and when you sell another property, you can order the next batch, complete with new photo, and do the same thing in a different area. It’s fast, cost-effective, low-maintenance and quick to distribute.
For a slightly broader market reach, you can also try our ‘sold in your area’ leaflets.
We know that getting good value is important to you, so we’re happy to advise on getting your 20/20 door drop campaign right. We can adjust your leaflet template as required, adding additional properties, changing your images as you sell in a new road and helping you to decide on print quantities.
If you’re an estate agent looking for great quality marketing collateral, our sold in your road leaflets are a fantastic way to shout about your success and entice new instructions – call us on 01234 333820 now and we’ll get you started with your first 20/20 door drop campaign.