The primary aim of your estate agents marketing strategy is to build confidence in your services, and our testimonials leaflets are a great way to use your customer’s words to do it for you! Anyone can say good things about their services, but it carries a lot more weight when it comes from someone who’s actually experienced them.
Using customer testimonials can be pretty powerful – you’re showing that an independent third party endorses your services, letting them tell your audience all the ways you helped them to sell their homes and enjoy a hassle-free process.
It only takes a few minutes for someone to send you or quote a few lines over the phone, so start building this into your after-sales and marketing strategy so you can collate some great testimonials ready for printing on your branded leaflet.
Testimonials and customer reviews are an integral part of our online buying experience these days – we’ve all received the emails asking us to provide feedback on products or services we’ve bought, and we’ve all used reviews to help us make buying decisions too.
The great thing is that it’s so easy to incorporate a request for a testimonial into your online marketing process, and then use these for your physical collateral. Here are a few ways you can do it:
✓ Social media – Facebook has an inbuilt review function, so make sure you include a link to this on your digital correspondence and include your Facebook page name on your leaflets and flyers too.
✓ Online review sites – Sites like Trustpilot, Yelp and local review websites are a great way to get testimonials and star ratings.
✓ Questionnaires – sometimes people are happy to offer feedback, but don’t really know what to say, so you can send out a questionnaire asking questions specific to the different elements of your service as a guide.
✓ Telephone – you can also ask for feedback over the phone, ensuring you read it back to them for accuracy!
You can ask your client to focus on certain key benefits you want to draw attention to, or even make a comparison against an estate agent they tried before who didn’t bring them the results they wanted!
Always make sure your client knows that you’re intending to use their quote in your marketing and get permission to use it.
Of course if you want to use testimonials leaflets as part of your estate agents marketing strategy, it makes sense to nurture good relationships with your clients, so keep doing a great job and they’ll be more motivated to help!
We have a wide range of leaflet templates and are happy to adapt a design to suit your specific requirements. Once you place your order, we’ll get the proofs mocked up and sent straight over and once approved, we’ll have your leaflets with you within 7 days.
If you’re ready to order your testimonials leaflets, or if you’re not sure on the best approach for your estate agents marketing strategy, we’re happy to offer our advice – so to speak to one of our experts by calling 01234 333820.