As an estate agent, marketing cards designed to tout for new business can be a powerful weapon in your advertising armoury – after all, if you know a property is up for sale via a competitor but doesn’t seem to be shifting, why shouldn’t you step in an offer a similar service, but better?
Touting properties currently on the local marketplace can be a valuable source of new instructions, and those that have been available for a while but still haven’t sold could have stagnated for many different reasons, such as:
✓ Over-valued and over priced
✓ Bad quality images
✓ Poorly written descriptions
✓ Lack of marketing activity by current estate agent
✓ Poorly executed marketing
Ultimately, the homeowner just wants to get their house sold so they can move on to their next property – and their loyalty to one estate agent can easily be switched another if their current provider isn’t getting the results they want.
Our tout cards have been designed specifically for this type of estate agent marketing campaign – but this solution isn’t for everyone! Some agencies feel it’s ‘sharp practice’, while others see it as fair and open competition.
We have plenty of other types of estate agent leaflets and flyers, so please feel free to ask if you’d prefer to take a different approach and we’ll be happy to advise.
Touting cards as an alternative to letters
Touting in the industry has always traditionally been done by sending letters to homeowners, but our estate agent marketing cards offer a hard-hitting, attention-grabbing alternative.
Our designers have created a variety of concepts for our tout cards, complete with engaging graphics, professional copy and high quality print – plus of course that essential personalisation for brand awareness.
By keeping an eye on the local property market, you can use these marketing cards to target sellers who have been waiting for a while without success for offers to come in – giving you an opportunity to:
✓ Ask them whether the service they’re receiving is up to scratch
✓ Question the activity and dedication of their current agent
✓ Suggest there may be a better alternative
✓ Promote your services directly to homeowners primed to sell
✓ List key benefits of your approach and expertise
✓ Encourage them to get in touch for a fresh valuation with your agency
Best value estate agent marketing
Cards for touting business can only be used for properties already on the market, so to ensure you’re not paying for materials you don’t need, we offer these in runs of 1,000 , rather than our usual order volume of 10,000 .
You can use your tour cards in two different ways:
Ad hoc marketing – keep them in your car so when out for viewings or appointments, you can drop them through the door of ‘for sale’ properties you see while out and about
Staggered marketing – choose 4 designs, each asking a different question regarding their lack of sale, then send a different one each month to each property still on the market to help keep you in mind in case they change theirs!
If you’d like to place an order for our estate agent marketing cards to help tout for valuations, please call us on 01234 333820 – free samples also available on request.