There are plenty of different estate agent marketing tools you can use to increase your brand visibility, valuations and instructions, but our referral promotion leaflets are a low-cost way of reaching out to local residents without the higher costs associated with other forms of advertising.
Referral promotions have long been a favourite with marketing professionals, and when it comes to estate agency services particularly, recommendations add a lot of weight. Like it or not, the industry has gathered a bit of an unsavoury reputation over the years, so a promotional leaflet design aimed at winning referrals can be one of the most powerful pieces of collateral in the estate agent marketing tool kit!
Our referral promotion leaflet and flyer designs provide recipients with an incentive to help you generate new business – offering a tangible reward for a little input can be very motivating!
✓ There are many benefits of using referral promotions as part of your marketing strategy, including:
✓ Creates an instant connection between your agency and people you’ve never worked with before
✓ Improved sales cycle through the generation of local leads
✓ A quicker and cheaper way to encourage new business than cold calling or media advertising
✓ Show yourself as a conscientious, caring and generous business
✓ Minimal action required by the referring party, so much more likely to take the time to help
✓ Increases your business network
The beauty of our referral leaflet designs is that they can be adapted to offer any promotion you want – all tailored to your personal brand. Let’s take a look at some of the most popular designs...
As you can see from our portfolio referral promotions, there are lots of ways to capture the imagination of local residents, such as:
Valuation for education – giving something back is a great way to become more involved with the local community, and by offering a cash incentive to catchment schools shows you’re estate agents with heart!
Fee reduction/cash for referrals – this is a great design because it offers something to both the referring and referred party, giving a double incentive to act!
Product giveaways – you can choose anything you want as a referral gift, and the promise of a physical reward can generate a strong response, bringing a return on your investment.
Letting agent promotions – the perennial problem for letting agents is that leaflet distribution tends to target tenants rather than landlords, so this creates a chain reaction between the two parties.
Once you’ve decided which leaflet design you like, all you need to do is supply us with your logo, any branding specifications, details of the referral promotion you want to offer and leave the rest to us!
Our designers will adapt your chosen leaflet or flyer, and deliver them to your premises or other chosen address within 7 days.
If you’d like to place an order, request some free samples, or access expert advice on the best type of estate agent marketing tools for your requirements, please call our friendly team on 01234 333820.