Finding new estate agent leaflet ideas isn’t always easy – especially when you have the rest of your business to take care of. That’s why here at Prestige Creative, we’ve developed interesting and innovative ideas for you, drawing on our extensive experience in estate agency marketing...
When our designers work on new leaflet ideas, they’re always looking to solve a marketing problem, and our calendar templates were designed to encourage retention of your leaflet collateral. Because they serve a real purpose, they’re much more likely to be kept and used, keeping your brand right in their line of sight.
Having a quick-reference calendar is always useful, and the idea of the calendar leaflet design is that it can be pinned to the family corkboard, or stuck on the fridge with a magnet. It’s small enough to be unobtrusive, but big enough to do its job for them, and for you!
Printed on 300gsm card, our calendar templates are high quality and will easily last the year.
There are a few different options to choose from to get your leaflet design just how you want it, and as with all of our estate agents leaflets, your template will be customised to meet your specific branding requirements and marketing message.
Here are a few ideas to consider for your leaflet:
Shaped – we can die cut your leaflet into a house shape for even more impact
Notable dates – we can add notable dates to your calendar, such as Bank Holidays and sporting events
Leaflet back design – if you’re including notable dates, we’ll split your calendar across 6 months on each side, otherwise, you can choose what you’d like on the back, such as properties sold in the past 12 months or a campaign message
Business cards – another great idea is to print your calendar on a business card so recipients can keep them in their purse or wallet as a handy reference and brand reminder
Because of the seasonal nature of these leaflets, you need to carefully plan your marketing strategy to get the best return from their distribution.
We generally start taking orders for our calendar templates in October, with final products going out in January. However, it’s worth thinking about when your audience is most ‘primed’ to receive and retain – most estate agents send them out during December or very early January.
By organising your strategy around the type of materials you’ve chosen, you can target your marketing campaigns much more effectively, which increases their end value to you.
Standard leaflet sizes are 177mm x 210mm, with prices at £425 VAT for 10,000, with a run-on cost of £310 per additional 10,000.
Calendar leaflets in a long thin panoramic format are 105mm x 297mm (half A4 lengthways), printed on 300gsm silk stock, with prices at £485 VAT for 10,000 leaflets, with each additional 10,000 at £325 VAT.
If you need any guidance with your estate agent leaflet ideas, would like to order a free sample or wish to personalise a calendar template design for your next seasonal campaign, please call us on 01234 333820.